Details Manifesto – Directors Cut-high.gif

AC Hotels | Details

 

BEAUTY | AC Hotels

 
 

THE IMPACT OF DETAILS…

AC Hotel's latest campaign is made up of a series of spots emphasizing the rich design elements in its hotels. The film aims to target the senses through the bold design visuals while providing the split screen, contrasting the design and finished product. Live action elements were combined with delicate animations to create these mosaic-like films.