Anaïs La Rocca is a New York-based director whose uniquely vibrant visual style is shaped by her roots in design and an eclectic sensibility for colour and form. Growing up between New York and Rome — in a family of antique dealers, painters, and illustrators — she carries a deep, inherited love for art and visual storytelling.

A graduate of the School of Visual Arts, Anaïs began her career as an art director at Y&R before a pivotal collaboration with Jay-Z and filmmaker Anthony Mandler set her on the path to directing. She honed her craft over seven years at The Mill, studied screenwriting at NYU, and has had stories published in the New York Times's Modern Love column.

Today, Anaïs fuses live-action with VFX, AI, and emerging technologies to create work that feels alive and unexpected. Her films — from award-winning shorts like Good Bones to campaigns for Google, Cartier, and Ralph Lauren — are grounded in heartfelt storytelling and a kind of instinctive magic that lingers.